vision to velocity
Lucerna Advisors is a boutique consulting firm dedicated to guiding companies in the optical industry—established and emerging, domestic and international—through strategic inflection points. Founded by a seasoned executive with over two decades of experience in optical product management, commercialization, and market strategy, Lucerna helps clients transform vision into velocity.
What we do
Business Strategy
Business Strategy
Business Strategy
Positioning optical ventures for long-term success through market analysis, competitive insight, and strategic planning.
Product Strategy
Business Strategy
Business Strategy
Shaping product portfolios that resonate with customers and deliver measurable value.
Go-To-Market Execution
Innovation Commercialization
Innovation Commercialization
Crafting launch plans that connect innovation to impact—across channels, geographies, and audiences.
Innovation Commercialization
Innovation Commercialization
Innovation Commercialization
Translating scientific breakthroughs into scalable, profitable products through technical validation, user experience design, and strategic partnerships.
who we serve
- Vision technology startups
- International firms entering the U.S. market
- Optical manufacturers and labs
- Investors and private equity exploring optical opportunities
- Retailers and distributors seeking product differentiation
- Organizations navigating the complexities of U.S. managed vision care
